Fresh New Look and Recyclable Packaging
We have gone through a brand update recently and we are super proud of our new look.
One of the reasons for our new look is our packaging. With sustainability at the heart of everything we do, we are constantly reviewing our packaging materials and looking for the very best option to have as little impact on the environment as possible.
A few months ago, we discovered that our supplier had changed some of the materials used in our previous grey stand up coffee bags. As a result, the grey bags were no longer recyclable in the UK and that just didn’t sit well with us. We needed to act quickly to change our coffee bags to a sustainable option.
We spent days and even weeks doing research, contacting suppliers and learning a lot about coffee packaging and it wasn’t a simple task. All freshly roasted coffee beans release Co2 in the days after being roasted and so having a one-way valve is important to ensure the Co2 is released. This prevents the bag from filling with air and looking like it might explode. The one-way valve prevents oxygen getting into the bag which will cause the coffee beans to go stale. So it was inevitable that we needed the valve to ensure the coffee remains fresh and to our high standard.
In the last year or so there have been some suppliers introducing ‘bio’ bags that are either biodegradable or compostable. After looking into the materials and asking more questions however, these bags are not compostable at home and need to be sent to industrial composting facilities.
After much thought and market research, we just didn’t think this was a good option because most of our customers would not be going to the hassle and expense of sending their used coffee bags off to an industrial composting facility. We also didn’t want to mislead our customers in any way by advertising ‘bio’ bags if most people were just chucking them in landfill. So for us, these ‘bio’ bags weren't an option.
Recyclable Coffee Bags
Instead, we decided to go for a fully recyclable bag option which can be put in household recycling bins and recycled with local council recycling facilities. We felt this was much more practical and easy for our customers and therefore, they would be disposed of correctly.
Our lovely new bags are made of LDPE and can be recycled with most councils. However, for those council's that don’t recycle LDPE, the bags can be dropped at terra-cycling recycle points, along with supermarket bags and other plastics. Supermarkets often have these facilities on site so it’s still a practical and easy way to recycle and dispose of the bags in the correct way.
After finding our new bags, we worked on updating our brand. We wanted our packaging to reflect us and our values and our new green leaf labels, we hope, reflect our stance on sustainability and how we consider the environmental impact in everything we do.
Since we don’t have a physical shop and our presence is all online, it was important to us to make sure we show our products as best as we can. So we found a fabulous local photographer called Gabriella who owns Bright Photography Studio in Brighton. Gabriella did a fantastic job and really took the time to understand our business and our products before the photoshoot itself. We felt she really grasped our values as well as our products and we couldn’t have been happier with the end result.
Our new coffee bag packaging and range of beans beautifully and we now feel customers have a better understanding and picture of us and products.