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Responsibly Sourced, Ethical Coffee

We recently switched from a Fairtrade supplier to a small batch green importer. Why? Because we believe this is a more ethical and sustainable choice. Coffee roasters often use a green coffee bean importer who buy their green coffee beans from different farms and regions.  This is usually done in very large batches, so a really large coffee broker will often have to buy beans from a variety of farms in a region or country. Due to the large scale of their business operation, it is then hard to pinpoint exactly where each particular coffee bean is from.


On paper, Fairtrade coffee is a fantastic way to ensure producers are given a fair and stable income for their produce.  In practice, the Fairtrade arrangement does not always guarantee traceability or consistent quality and can sometimes actually lead to producers being locked into pricing and being unable to grow or innovate. In order to be a Fairtrade member, coffee producers must meet strict labour and production standards, which often result in limited growth and difficulty innovating.  There is also an argument that the majority of the inflated Fairtrade prices don’t actually end up with the farmer anyway, because the Fairtrade organization itself costs so much to run and to market itself.

We've made a conscious choice to move away from Fairtrade and instead buy our beans from a smaller importer who knows exactly where the coffee has come from and are ensuring the farmers are getting a good price. At Maverick, we will always look for ways to make our coffee more sustainable without any impact to the flavour and quality of the roast.  This is what makes us different, this is what makes us Maverick.

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We're proud to be working with One Tree Planted, helping with reforestation around the world.

This incredible organisation plant trees to restore nature and biodiversity. They also raise awareness about the importance of trees, offer businesses like ours a simple sustainability solution, and motivate younger generations to do something positive for the environment.

When you place an order with us, you have the option of paying an additional 73p to plant a tree. Click the green bar at the bottom of the page to make your donation - easy!